Freshippo’s discount community supermarket brand “Chaohesuan NB (超盒算NB)” has opened its first store in Guangming, marking the brand’s continued expansion into neighborhood retail and further enriching the district’s “15-minute community living circle.”

Photo by Lian Jiewen

Located at the newly opened Guomao SPRING Guangmingli shopping mall in the Fenghuangcheng area, the new store provides local residents with another option for daily grocery shopping and household purchases. The location benefits from convenient transportation access, including its proximity to the newly opened Deya Road metro station.

“Chaohesuan NB,” formerly known as Freshippo NB, was rebranded in 2025 as a hard-discount supermarket chain focused on community and family consumption. The brand name emphasizes affordability and neighborhood-based services, with “NB” standing for “Neighbor Business.”

Leveraging Freshippo’s supply chain network, the retailer adopts a curated product strategy featuring around 1,500 high-frequency consumer goods across fresh produce, ready-to-eat food, ready-to-cook meals and frozen products. Freshippo-branded products account for nearly 60% of its merchandise.