The Shenzhen International Museum of Art launched its annual pass on Sept. 9, offering residents a more flexible and affordable way to visit exhibitions throughout the year.

The museum, located in the center of Guangming Science City, officially opened in May and has quickly emerged as a cultural destination in the Guangdong-Hong Kong-Macao Greater Bay Area. In its first three months, many visitors returned multiple times, prompting the museum to introduce the annual pass to meet growing demand for repeat visits.

The pass is currently available at early-bird prices through the museum's official ticketing mini program. The electronic pass, issued in the purchaser's name, takes effect the day after purchase and is valid for 365 days, allowing unlimited free admission to exhibitions, including special exhibitions unless otherwise specified.

Early-bird prices are 199 yuan (US$28) for students and visitors aged 55 to 65, 248 yuan for adults, 380 yuan for a parent-child pass covering one adult and one child, and 599 yuan for a family pass covering two adults and one child.

The museum has also introduced the "Neighbor Plan," offering special group-purchase discounts to local businesses and registered residents in Guangming District.