Shenzhen is committed to building a next-generation, world-class automobile city. With 2.93 million new energy vehicles (NEVs) produced in Shenzhen in 2024 — 23% of China's total output — the city maintained its position as the nation's top NEV producer for the second consecutive year.

Driven by proactive government policies and market demand, Shenzhen's NEV industry chain is continuously improving.

Guangming District-based BTR New Material Group Co. Ltd., founded in August 2000, is at the forefront of the city's new energy revolution.

BTR specializes in lithium-ion battery anode materials, cathode materials, and advanced new materials — essential components for the batteries used in NEVs, consumer electronics, and energy storage systems. Batteries are regarded as the heart of NEVs and account for about 40% of their total cost.

Since 2010, BTR has held the title of the world's largest anode material supplier for 15 consecutive years, capturing a 22% share of the global market in 2024, with an annual production capacity of 575,000 tons.

BTR's CEO, Huang Youyuan, recently sat down for an interview with Shenzhen Daily and ChinaEU to discuss the company's past trajectory, corporate culture, challenges, and future plans.